Samira Bawumia, wife of Ghana’s Vice President Mahamudu Bawumia was lambasted few weeks ago when she posed for photos with actors of popular telenovela ‘Kumkum Bhagya’ in India.
The Indian telenovela is the most popular programme in Ghana currently and whilst lots of stakeholders have called for its ban because it’s detrimental to the growth of the local industry, Samira’s viral photo with the cast sort of damaged that clarion call.
But in a sharp rebuttal, the second lady advised local movie producers to learn from strategies of the foreign movie industries that have given them the upper hand.
She said:
“We have to learn from their successes. What is making them exciting? What is making them interesting and learn from them and improve upon what they are doing.
We don’t have to reinvent the wheel. I believe that you learn from others who are doing well…It is a competitive market and we have to rise to the occasion and know what our viewers want.”
