Whether you have a website for your local medical practice or a medical information site, you need to optimize your web pages to rank higher on search engines such as Google, Bing, and Yahoo!. Search engine optimization or SEO can help.

SEO is a collection of strategies aimed at boosting website rankings on search engine results pages (SERPs). With an optimized medical website, prospective patients looking for information about their illnesses or searching for medical experts in their location can find your page and take advantage of your content.

Let us help you with optimization basics with this SEO list for doctors.  

Engage in Medical Keyword Research

Your clients use certain words or keywords to find your business on search engine pages. According to Digital Authority Partners, you must use these keywords to highlight your content for efficient search engine indexing.  And the best way to find the right keywords is to conduct thorough research.

Keyword research is all about searching and analyzing words that people use to find specific information. Research helps you uncover questions that you need to target in your content, as well as the popularity of these questions and much more.

Keyword research is necessary before, during, and after every SEO campaign. Continuous research ensures that your campaigns follow search engine trends and target your specific market successfully. Begin keyword research with the following strategies:

• Create a list of relevant topics to your medical practice or business.
• Consider user search intent during keyword research to deliver the right services, products, and content.
• Check related search terms in search engines. Fill out your topics list.
• Use keyword research tools like Google Keyword Planner to find keyword search volume, traffic estimate, and more data about keywords.
• Check competitor keywords to find out what they are ranking for and to improve your list.

Consider the Elements of Medical SEO

Search engines like Google use bots or spiders to crawl through websites to understand better what sites and pages are about. Spiders can crawl better through a well-optimized website that considers the different medical SEO elements: on-site SEO, off-site SEO, and technical SEO.

On-site SEO

On-site medical SEO are optimization efforts focused on your medical website. It is about optimizing the contents of a website and its different pages. On-site SEO includes your content, website style and design, page titles, meta descriptions, URLs, loading speeds, and keywords used, to name a few. Here are on-site medical SEO strategies to consider:

• Publish top-quality, engaging, and relevant medical content.
• Optimize your page titles, meta descriptions, and landing page content.
• Improve content and heading formatting.
• Include relevant medical images, videos, infographics, and other multimedia content.
• Add external and internal links to boost traffic and ranking power.
• Enhance page loading speeds by optimizing site images, reducing HTTP requests, and using a dedicated hosting service.

Off-site SEO

Off-site SEO improves a site’s ranking by considering elements unrelated to your medical website.  Like on-page SEO, there are various ways to promote off-site medical SEO. Consider the following tactics:

• Build quality links. This is an essential marketing strategy.
• Use social media to promote your medical website. Share fresh, relevant, and highly-engaging content.
• Monitor your medical website’s online reputation using a brand monitoring or social media listening tool.
• Include an RSS feed subscription box to keep your clients updated on your latest content.
• Engage in forum posting and guest posting to build more backlinks.
• Use the power of video and images through YouTube, Pinterest, Flickr, Vimeo, and Snapchat.

Technical SEO

Technical SEO is optimizing your website and server to improve how spiders or bots crawl through your site and index data. These efforts improve page loading times, reduce site errors, improve internal links, and more. Consider these technical SEO strategies to promote your medical practice online.

• Ensure that your medical website is mobile-friendly. Mobile internet users are estimated to reach 5,545.42 million by 2025 from 4,676.12 million in 2021.
• Optimize your medical site’s XML sitemap to list essential pages for easy crawling and indexing by Google bots.
• Find and fix site errors through regular SEO audits.
• Enhance internal links to improve site relevance and increase consumer trust.

Promote Local SEO Strategies

Patients looking for professional medical services are likely searching nearby clinics, offices, or medical centers. Don’t overlook the power of “Near me” searches, especially when users look for local expert services online.

Optimizing for near me searches reinforces and strengthens your website’s position among businesses that are competing for Google’s local pack. You’re also securing valuable local search space on SERPs.

Using Google My Business (GMB) is the top strategy for local SEO. GMB provides local businesses such as medical clinics, medical offices, or medical centers a listing page for better local promotion. A GMB profile has all relevant business information, including business name, address, phone number, and website.

Claiming and managing your GMB listing can help you rank better on SERPs. You’re also helping your clients find you and interact with your business. Optimize your medical practice with the following local strategies.

• Use your correct and actual business name. Create separate GMB listings for every business location.
• Include a local business phone number in your GMB and other online listings.
• Ensure you have the correct hours of operation. Add holiday hours to your listing.
• Add a lot of updated, high-resolution videos and photos.
• Create a short, concise, and engaging description. Follow Google’s 750-character description limit.
• Encourage reviews from your patients and clients. Manage reviews through the GMB portal.

In addition to GMB, list your business or practice in other local medical directories to improve visibility. There are both free and paid local listings. Choose the one that matches your budget.

Final Words

Expanding your new medical practice online will help you reach more patients locally and beyond. SEO can transform your site so you can increase traffic, improve brand recognition, and get more leads.

SEO strategies use the right keywords, various SEO elements, and local optimization. With all these in mind, your medical website will attract more users to your site and local clients to your medical clinic. Consider this SEO list for effective medical SEO.

Camo is an evergreen print that won’t disappoint you, no matter the season. Although camo is often considered a cold-weather pattern, the military-inspired print enjoyed a massive moment in spring. We’ll undoubtedly continue to see it all over the place throughout the fall.

One of the most amazing things about camo-print is that it’s incredibly edgy and versatile, largely thanks to the muted color undertones. Therefore, it is easily styled with different textures, colors, and styles to create various unique looks.

Not sure where to get started with camo print this warm season? Here are some tips and suggestions on how to style and wear this super-versatile print this fall.

Let Accessories Be Your BFF

Let’s face it; camo is masculine at its core, which is perhaps why the print looks and feels so fantastic on fashionable womenfolk. But if you want to add a more feminine touch to the print, ensure to accessorize. The right accessories will help you drown out the boyish vibe to create a sexy yet relaxed outfit.

You don’t have to go too fancy with accessories, either. Simple metallic pieces in silver and gold are feminine and cool enough but won’t make you look too Barbie or girly. For instance, a gold watch or a pair of silver earrings will marry well with a camo tee and skinny jeans for all your off-duty styling.

A feminine pair of ballet flats or high heels pair better with camo-print clothes than flat, chunky boots or sneakers. Meanwhile, it would help if you ditched that large handbag or satchel for a decently-sized, cross-body bag.

Incorporate Color into your Camo Look

The rule of thumb when wearing a camo print is to add color to your outfit. Ideally, you should pair your camo-print clothing with whites, blacks, and other muted colors or neutrals. Of course, classic neutrals are a great match, but camo can work amazingly well with soft pastels and even bold neon colors.

Adding a little splash of color to your camo outfit will make it look a bit more fun and soften the look. For example, pink shoes will help ease an outfit comprising a pair of camo cargo shorts and a white top.

How to Wear Camo Pants

When it comes to pants, this fall, you’ll likely spot some overlap between cargo pants and camo pants. That’s because the combination is functional and looks fabulous when paired with a wide range of times.

The fashionistas over at the LA-based Sanctuary Clothing agree that women’s pants are an excellent place to place your camo. As outerwear, the print is a classic and less of a statement-making piece, which makes it easier to fit women’s camo pants into your styling routine.

However, it would be best not to overthink it when styling camo pants. As long as your camo pants don’t billow out from your frame, a bit of bulk with styles like cargo pants isn’t a deal-breaker. In addition, women’s camo pants work with tees, cropped tank tops, bikini tops, dress shirts, jackets, and bralettes.

From our experience, camp pants and a white crew-neck tee are an effortless way to inject some cool into your everyday off-duty wardrobe. Then, introduce a pair of leather flat sandals, satin pumps, or high-heeled sandals to your outfit, and you’re golden.

How to Wear Camo Joggers

It’s no secret that joggers are all the rage in street style right now. They’re a must-have in your warm weather wardrobe when you want to feel comfy and chic. Camo joggers are far more versatile and fabulous than you can imagine. They’re a terrific way to embrace the sexy print this fall.

You can easily make camo joggers part of your casual or laid-back outfits. And it doesn’t take much effort or thought: wear your camo joggers with your favorite t-shirt and low-top sneakers. Opt for a fancy pair of high heels if you feel like dressing up.

It’s all about adding some color to the look. For instance, you should consider pairing camo joggers with a yellow or hot pink cropped top for a relaxed look. Complement this outfit with white canvas sneakers to show off your sartorial credentials.

You also won’t go wrong with a denim shirt and camo joggers. The combination is effortless to put together for your everyday styling routine. Add white canvas high-top sneakers to finish the look.

Don’t limit yourself to shirts and tees. Instead, wear camo joggers with cardigans, biker jackets, knit tops, sleeveless tops, and much more. Nothing stands in the way of your dream look with camo joggers!

How to Wear Lightweight Camo Jackets

Fall evenings and nights can get chilly, especially during those rainy and breezy days. Carrying a lightweight camo jacket with you can be especially handy during these situations.

A lightweight jacket in camo print can add an instant cool factor and edge to your look, plus it’s convenient without adding heft to your outfit. These beautiful numbers are easy to style, particularly with fall essentials like dresses, skirts, shorts, and lightweight pants.

Inject versatility into your current casual styling routine with a neutral-colored skater skirt and a lightweight camo jacket. The two pieces work amazingly together when you want to create a laid-back outfit for many different occasions. Consider a pair of leather ankle boots if you wish to spruce things up with a single item. This fall time outfit will make you feel ultra-chic and cool. 

The combo of blue denim shorts and a camo jacket will tickle your fancy if you’re a shorts girl. The combination delivers a severe dose of efficiency and comfort, helping you keep things trendy yet clean. Introduce leather flat sandals to the equation to spice things up.

Skinny jeans are another style that works like a charm with camo jackets. Come hot fall months, and you are looking for a combination to keep yourself stylish and comfy – the two are just what you need. Invite a pair of brown or black leather ankle boots to this ensemble for max fashion credits.

As the above combinations demonstrate, you cannot think of a better choice than lightweight camo jackets for chilly fall evenings and nights.

Show Some Skin with Camo Shorts

Capri shorts, denim shorts, cut-offs, bike shorts, leather shorts, you name it – camo looks great on just about any style of shorts. Camo shorts effortlessly pull off double duty, allowing you to show off some of your sexy skin while staying comfortable and looking stunning.

If you’re feeling bold, a nice pair of camo shorts is an easy way to try the print. After all, shorts make a big chunk of a fall outfit, and you can’t take them off once you’re out of the door. Thankfully, camo shorts can be worn with a laundry list of clothing items, including denim jackets, t-shirts, and sleeveless tops.

For example, you can easily show off your outfit coordination skills by pairing camo shorts and a black denim jacket. Complete the casual look with a pair of black sneakers. If you go for a classic blue denim jacket, finish off your outfit with a colorful pair of low-top sneakers.

Want to let more of the fall sun kiss your skin? Consider teaming your camo shorts with a sleeveless top. Some casual footwear, such as  suede ballerina shoes, will integrate seamlessly into the look.

Eric Bailly is the epitome of Manchester United’s issues both on the field and in the transfer market since the departure of Sir Alex Ferguson. The Ivory Coast international was signed for a £30m fee from Villarreal as Jose Mourinho aimed to shore up his backline that had struggled under the tenures of David Moyes and Louis van Gaal. Bailly slotted straight into the line-up and had a solid first season in the Premier League, but issues would soon arise at Old Trafford regarding fitness issues and selection as Mourinho failed to find a settled back four in his second term at the club.
As a result, Bailly made just 18 appearances in his second year and struggled to find his role under the Portuguese before he was sacked and replaced by Ole Gunnar Solskjaer. Now Bailly is well down the pecking order at a club that is well off the pace in their bid to win the Premier League crown, currently being backed at odds of +6600 in the Premier League betting odds. The 27-year-old is part of a bloated backline that is no closer to finding a solution for their defensive woes than when he signed for the club six years ago.

In the 2018/2019 Premier League, Eric Bailly had a 74% duel success rate, Virgil van Dijk was the only defender with a better rate (76%).

A real shame that his season was so impacted by injuries. 🇨🇮 pic.twitter.com/MK8VRLSweT— Statman Dave (@StatmanDave) May 14, 2019

New manager Erik ten Hag opted not to start the Ivorian in his starting line-up for the opening day of the season, despite the continued struggles of Harry Maguire and Victor Lindelof. United once again entered the transfer market to attempt to cure their woes with Ten Hag raiding his former club Ajax. But, the club seems no further forward in solving the issue unlike their rivals Manchester City and Liverpool, who notably found life easy to plug in Virgil van Dijk to turn them into one of the most dominant sides in world football.
Bailly is now in purgatory at Manchester United in the same way as Phil Jones is lampooned in the squad, but is no closer to the exit. The Ivorian has not been able to play enough football over the last few years to prove to another club of similar stature that he would be worth buying from United. The Red Devils will not want to lose the 27-year-old for next to nothing, and he himself will be on a solid wage and will not be willing to take a significant cut.

Roma ‘confident’ of signing Manchester United defender Eric Bailly on loan #mufc https://t.co/DCg0SkBCfN pic.twitter.com/Anzcvhswwf— Man United News (@ManUtdMEN) August 5, 2022

The worry for United is that Bailly has a contract at Old Trafford until 2024, with the option of a further year. It is clear that Ten Hag does not foresee that Bailly will be a part of his plans, while even if he does manage to restore himself into the line-up, the defender will have to remain fit and healthy which he has not managed to achieve over the past five years. Bailly’s situation is another misfire in the squad management at Old Trafford over the last decade, which has seen players remain at the club on huge deals without seeing the field. Ten Hag has a major challenge on his hands to improve results, but also resolve the huge issue of deadwood in the dressing room.

According to Insider Intelligence, in 2022, TikTok will be the third most downloaded app. Hundreds of thousands of people access the app every day. This article will tell you how to create your business account and start promoting on TikTok.

At TikTok, you can promote anything from online Andar Bahar guides to handmade soap. We’ll tell you how to create a business account and why.

Why businesses need TikTok

Entrepreneurs want to reach platforms where a paying audience sits, and it makes sense. And if there is no competition on that site, that’s great. Unfortunately, for a long time, it was not possible to officially promote TikTok; the advertising office and business accounts only appeared in the fall of 2019, so there is much less advertising there than on older social networks. Nevertheless, the appearance of TikTok at the top of the most downloaded apps could not help but attract the interest of business people. So for them, the developers are now supplementing the site with convenient promotion tools.

For novice entrepreneurs and activists, TikTok can become a much more profitable platform because, in TikTok, the success of a campaign depends not so much on financial investments but rather on high-quality content and the platform’s algorithms. As a result, even drives with a small budget can get into recommendations and bring millions of views and likes without spending much money. Recommendations are the primary and most desirable tool for promotion, which everyone strives for. 

But don’t count on a lucky ticket to recommendations; not everyone gets one. Still have to create a promotion strategy and invest in advertising. But first, let’s determine which business will be the most relevant for TikTok.

What kind of business needs a TikTok?

To promote a brand on this platform, you must follow popular trends and make videos on the top hashtags and tracks. In general, do everything to get more and more subscribers.

In TikTok, it’s essential to be able to integrate into local content. The longer you pretend it’s not an ad but another TikTok, the more likely you will succeed. Being a starter won’t work for long.

The most popular niches for TikTok are:

• clothing and accessory stores;
• Handmade – meditation videos collect a lot of views, and there are many examples of how needlewomen set up businesses on TikTok;
• catering, groceries;
• cosmetics, both decorative and grooming;
• pet products and home goods;
• baby products – the “for moms” video section is popular on any social network, and TikTok is no exception;
• electronics, gadgets;
• the service sector – designers, psychologists, cosmetologists, manicurists, and so on;
• Eco-products.

Consider that promotion is much easier if you open shipping worldwide.

What kind of business does not need a TikTok:

• b2b;
• premium goods;
• Brands whose target audience is exclusively people over 25 years old.

If you’re not sure what kind of content you’ll be doing on TikTok, here’s a selection of the most popular formats:

• Lifehacks;
• reviews;
• humorous sketch;
• announcement;
• user content;
• reply to comments;
• news;
• random fact;
• aesthetic video.

What does a TikTok business account provide?

A TikTok business account is a tool that opens up additional opportunities. Ordinary users don’t need them, but for advertising and promotion, they are necessary.

Below we will show you the difference between a business account and a TikTok account and which is better to use: a personal or a TikTok business account.

Let’s list the advantages of a business account in TikTok

Promotional account. The most significant benefit of owning a business account is creating your advertising account in Tik Tok Ads and running targeted ads there. Without a business account, you won’t be able to do anything.

Analytics. Second, but no less critical, is the Analytics tab. It appears as soon as you go to a pro-account, but it starts collecting data only after the transition.

The main components of the tab:

• General Overview section. The number of views of videos and average time of video viewing.
• Section “Content” separately for each video. How many people watched, liked, and shared, and what source did people use to come to your video.
• “Subscribers. Available full analytics – how many of them, from what region, at what time are active.
• Profile Statistics. The most popular videos, how many posts you have in general, and how many views you collected today.
• Author Portal. In this place, you can communicate with other users who use the TikTok business account, find exciting strategies, or share your work.
• Themed playlists. More convenient sorting of your videos, which is especially useful for business.
• Q&A. Add this button to your profile header for users to ask you questions.
• Welcome Messages. Every subscriber will receive a message you’ve written yourself. You can also set up automatic replies to keywords.
• Company registration. Fill out the form so that your company name appears in your profile. So far, excellent bonuses have not been added for this feature, but they promise that there will be new tools for those who have registered very soon.

When you sign up for a business account, you open yourself up to analytics tools and the ability to promote within the platform. Without that, there’s no way to run ads. Instead, you can advertise everything – from an Indian no deposit casino to your music.

How to connect a business account in TikTok

Now let’s understand how to make a business account in TikTok. The connection is free, and the platform has no tariffs or restrictions. And the process is simple, done literally in two clicks.

Go to your account, or register if you haven’t done so already.

• Click on the three dots in the upper right corner of the screen and click on “Manage Account.”
• At the bottom, select the “Switch to pro account” option and read the information when using business accounts.
• Select the promotion category you are interested in so that TikTok algorithms can recommend you to interested users. Next, select the gender of your choice.
• Enter the phone number you specified when registering and the code you received in the SMS.
• If you did everything correctly, you would see a tab with analytics. It is only available for pro-accounts.

What can get a business account blocked in TikTok

The rules for advertising on different platforms are not very different, so it is enough to study the list of banned topics once and be guided by it in the future.

Recently, the rules have become stricter. TikTok’s algorithms recognize even the text of the video, so words like kill, alcohol, cigarettes, abortion, and so on are distorted by the user, replacing letters with symbols.

TikTok videos are banned:

• Dangerous persons and organizations, much less their propaganda. The display of symbols also counts.
• Illegal activities and restricted goods, such as alcohol or cigarettes.
• Scenes of violence or abuse, including animal abuse.
• Hate speech promotes hatred toward a particular group of people.
• Material 18+, display of naked bodies.

TikTok also draws attention to such things as:

• Spam,
• misinformation,
• plagiarism and infringement of intellectual property rights,
• frequent re-downloading of videos,
• unaccompanied children under the age of 13.

If your account is blocked, you have the opportunity to appeal; write to support. If you are temporarily blocked, you have to wait until it ends. But in addition to the blocking schemes we’re used to, there’s also a shadow ban when the app itself cuts the coverage on the video and lowers your account in search.

If you are a small business owner who is looking for ways to interact with the audience and is trying to figure out which method will work best – we can say with confidence that you can limit your choice to social networks. Which of them is the best is also obvious – Instagram in recent years has turned from a platform for sharing interests into a platform for business. There are several different formats for posting here that demonstrate products and services well from all sides, and they do it for free and without much waste of time and effort on the part of the creator. Everything has already been thought up for you, and it’s convenient!

Nevertheless, if we are talking about how a beginner should promote his brand properly and do it cheaply and quickly, there are few options – hiring a professional social media manager is expensive, and relying on free promotion methods is no longer possible since none of them works as well today as it was earlier. Profile on Instagram has 2 ways left: buy Instagram followers (and other services that will be useful for promotion), and install targeted advertising from Instagram itself on your post or story. In fact, the best solution would be to combine these two tools in one promotion, and why, we will tell you further.

The opportunity to acquire followers closes the initial need of the page for subscribers: when the promotion path is just beginning, it is difficult for the owner to convince people to subscribe to the profile simply because some arguments are needed, and often the high-quality of the product or service offered is not enough. People just don’t believe it if they don’t see enough followers; therefore, buying followers can close this need and make people stay on your profile and follow the content more willingly. But for all this to really happen, you need to make sure that you buy real Instagram followers, and not their likeness in the form of fakes and bots. This option is often given to people by scammers, or by companies that sincerely believe that such promotion will benefit. In fact, no – if Instagram sees that an excessive number of fake subscribers are coming to some profile, it begins to perceive this page as fake too. This leads to bad consequences in the form of a shadow ban and the termination of recommendations of your content to other real people.

Therefore, if you decide to use such services, be sure to monitor the quality of the services provided to you. If you can’t find the right information about it on the site, ask the manager questions – but never buy anything before making sure that subscribers, thumbs up or comments will come to you from real people.

The next important tool is internal targeted advertising – but we warn you, it will definitely cost more than buying subs. In fact, even despite this, it is still impossible to refuse it, because it is this advertising that will be able to bring people to your profile who will be sincerely interested in your products or in your services. In order for this to happen, you need to carefully configure advertising and indicate the correct area of interest, age and location of your intended target audience. In order not to make a mistake, we advise you to carefully study the audience of your competitors before doing this and use the information obtained for your purposes.

Let’s summarize: to do everything right, start by organizing your profile and uploading all the necessary information about your products and services in the form of posts and stories. After that, engage in the acquisition of subs, thumbs up and comments to create some kind of initial base on which you can rely on for further promotion. After that, set up targeted advertising – it will bring you an interested and highly specialized audience. And remember that success will depend not on this, but on how thoroughly and effectively you will be able to communicate with the subscribers you have appeared, and how attractive your visuals and your publications will eventually be.