Ghanaian based entertainment television Viasat 1 has taken a new face after its acquisition by Econet Media. According to our source negotiation was made last month.
About Kwesé Sports
Being in operation in Africa for some years now, Kwesé Free Sports has proven to be Africa’s first free-to-air sports channel which is currently available in 19 countries of which five; Kenya, Malawi, Uganda, Rwanda and now Ghana, have full coverage 24 hours in 7 days.
Focused on premium sports progragramming, the channel can boast of some impressive sports content most of which is exclusive to Kwesé. They have exciting programming line-up including the Barclays Premier League, NBA, NFL, Formula 1, and many others.
The entry of the sports channel represents an industry first in Ghana where the local FTA industry has focused on general entertainment programming with few, if any options for sports programming outside of pay tv. The addition of Kwesé Free Sports to Ghana’s FTA industry will add a new and exciting dimension to the local FTA industry giving viewers more diversity and choice.
Talking about the acquisition, Chief Executive Officer and President of Econet Media Joseph Hundah said “We are excited to bring Kwesé TV to Ghana. Kwesé is fast becoming a leading source for the latest in sports and sports fans in Ghana can look forward to some exciting programming on Kwesé Free Sports. This acquisition marks a significant milestone for the growth of our business and Ghana is an important market for us as we expand our offering across the continent”.
Viewers can look forward to a refreshed channel with the very best in sports entertainment featuring some familiar faces as well as brand new programming delivering the best sports shows, latest news, highlights and live action from across the globe. Kwesé Free Sports promises great entertainment for the whole family. The channel can also be viewed on the Kwesé App which is available for downloads on both IOS and Android.
